Aviation for Women

SEP-OCT 2018

Aviation for Women is the flagship member publication of Women in Aviation International. Articles feature women who have made aviation history, professional development ideas, and current-topic articles.

Issue link: https://afwdigital.epubxp.com/i/1014503

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Page 24 of 52

22 AviationforWomen S E P T E M B E R / O C T O B E R 2 0 1 8 "It began with one jet," Charlotte says. "I like challenges, and consolidating the market was a challenge. We acquired the best-in-class opera- tors in the field—each with a good location and the best quality and safety. I came in with a regu- latory and aviation background and became chief operating officer. My background was important because we needed to understand what could and couldn't be done under the regulations." In 2017, Charlotte returned to her rotor- wing roots when the company launched Lux - aviation Helicopters, the first V IP and V V IP heli copter management company with a global reach. The subsidiary then acquired Starspeed, the global helicopter management, charter, and training company. " I bega n t he helicopter work wit hin t he group in 2016," she says. "For me, it was inter- esting but also a fantastic challenge. If there is one thing I know in depth it is helicopters. I did global market research on helicopters and found there was a huge need for VIP helicop- ters but not so many companies in the market. I wanted to know what equipment they had, what they were doing, and what was the best way to enter the market. The best strategy was looking at all the players and finding the one that stood out and that was Star speed, which controlled 25 VIP and V VIP helicopters and op- erated globally. We have an app for the service, which includes a f leet of 260-270 aircraft, as well as 85 helicopters in total via our partner- ship programs." The company operates everything from small jets and turboprops to an Airbus business jet meaning it is likely to be able to offer one of the most important things in business aviation— matching the aircraft to the mission. "It is interesting to be back in the helicopter arena and building it and incorporating what we learned on the fixed-wing side," she added. "I have the most experienced helicopter peo- ple you can imagine working together in our team. We see opportunities everywhere. A lot of companies are interested in helicopter lift and know it is a good solution, but they also know it is complicated. They don't have the people nearby who know how to do it, and that is where we come in. Most helicopters are oper- ated locally and don't expand beyond the bor- der, but when you have a global company a lot of doors open." Charlotte regrets not becoming more active in promoting women in aviation sooner. "It is very easy to be passionate about aviation in my opinion," she says. "I probably should have done it much earlier to help both women and men." Now she is working on developing programs to recruit young people to aviation, not just as pilots, but also in all parts of the business. She believes high school is the ideal target audience. "I want to go out and develop an awareness of As a woman, I'm trying to be much more visible now than I ever have been because I realized I could attract more women. Everyone can learn what is needed in aviation. (left) At EBACE 2018, Charlotte was a keynote speaker at a session about women in aviation. (right) During CaribAvia 2017, Charlotte joined a flight with St. Barth commuters together with PrivateFly from the UK.

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