Aviation for Women

MAY-JUN 2018

Aviation for Women is the flagship member publication of Women in Aviation International. Articles feature women who have made aviation history, professional development ideas, and current-topic articles.

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46 AviationforWomen M A Y / J U N E 2 0 1 8 L ilias Moriarty was featured in this Ladies Home Journal ad in 1929 having been selected by Woodbur y Soap a s "Most Fascinating Young Sportswoman." This ad was part of a series with previous ads naming "America's Loveliest Wife" and "America's Most Beautiful Debutante." In 1911, the company put forth the then-racy notion that women who use its soap would have "Skin You Love to Touch." This slogan proved so popular that it was used for more than 30 years. Born in Budapest in 1909, Lilias developed an interest in flying, which grew with the mar- riage to her first husband, Crocker Snow, also a pilot, in 1931. In the announcement of her sec- ond marriage to Pierrepont Johnson in 1934, the Newport (Rhode Island) Mercury described Lilias: "As an aviatrix, Mrs. Snow has won wide attention. She is a licensed pilot, and with Mr. Snow had appeared in a number of aviation meets prior to her divorce." As a side note, Lilias' first husband, Crocker Snow, flew his Navion solo up to one year before his passing at age 94 in 1999. He had spent a ca- reer in aviation, including 33 years as the direc- tor of aeronautics for the state of Massachusetts. In this ad, Lilias says she cannot explain her fas- cination with flying, but adds, "It's being up above everything and being all alone…" She also died in 1999 and is buried in Milton, Massachusetts. ✈ L A D I E S ' H O M E J O U R N A L 1 9 2 9 "As an aviatrix, Mrs. Snow has won wide attention. She is a licensed pilot, and with Mr. Snow had appeared in a number of aviation meets prior to her divorce." A Clean Scent T H E W A Y W E W E R E

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